Emphasizing the value of cultural heritage, including environments of cultural value, and ensuring their preservation for future generations.


The cultural heritage is valued as a whole; intellectual and material heritage are not separated. There has been a transmission from object-based conservation to environmental conservation.

An agreement has been achieved in the society on the fundamentals of cultural policy where the role of heritage conservation is fixed and the sustainable development of the field is ensured via stable financing. The society understands and values heritage conservation as a straightforward guarantee of cultural sustainability. Positive attitudes and goals related to heritage conservation are reflected in political parties action plans. The National Heritage Board has become a considerable opinion leader, a flagship of culture.

There is efficient cooperation between the owners of monuments, local municipalities, higher education providers which offer heritage education. The National Heritage Board is able to be an upstanding cooperation partner financially as well as skill- and knowledge-wise. The information bank of heritage conservation is able to satisfy the needs of officials and citizens. Sharing the principles and knowledge of heritage conservation is part of the curricula of schools. Craftsmen and the employees of the National Heritage Board are provided constant training. Informative and educational programmes directed to the public are supported.


The intellectual and material parts of cultural heritage are treated as a whole. An object is valued together with its surrounding environment.

Eruditeness and knowledge – high professionalism of the Board’s employees, decision making is based on research, a contribution is made to share knowledge of heritage conservation in the society.

Broad-basedness – cooperation with various partners and the involvement of the society in the preservation of cultural heritage, development of “green thinking” alongside with “heritage-based thinking”.

Consistency – the message transmitted to the public (via aid and other programmes) on valuable heritage and the adding of new values is consistent. Consistency is valued also among the Board’s staff where new employees are constantly trained alongside with senior staff members.

Goal-orientedness – the Board has clear long-term plans that are followed in daily activities.

Openness – the Board’s information banks are accessible by the public and the basis of activities (decisions and principles regarding aid, etc.) is clearly defined.

Trustworthiness − the opinion of the Board is taken into account; decisions are accepted by individuals and the society as a whole.